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In the new VI, yellow, the brand color, become not only the first visual memory point but also important communication carrier between brand and consumer. On the one hand, fresh yellow combine with nature cement color grey, achieve mutual collision and balanced state. On the other hand, yellow represents a diverse, young, and positive attitude, conveyed to every individual a difference life methods and respect and affirmation to value orientation. The design of logo continues the rational elements of the texture of the cement, text on neutral, simple English font. Different experience will allow consumers associated with the cement tile, strike a memory with Florina
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