Florina 2.0 Brand Conference and the 10^th Anniversary dinner party was successfully held in Marco Polo Hotel in Foshan.

The conference, unlike traditional ones, revealed a passionate and creative brand activity by focusing on the experiences of guests. 

The conference was hosted by the director of Florina Mr. Jon Chen and director of Chu. 

Studio Mr. Wei-Yen Shao, along with government officers, leaders in the industry, distributors all around the country,

 elite designers and up to 40 media witnessing the grand entering of Florina 2.0 era. 

Jon Chen：Florina·10 Years 

Florina 2.0 Brand Conference started with Florina’s advertising video at 3:30 p.m. After expressing gratefulness to the guests,

 Mr. Chen presented a vivid Florina to everyone based on the 10 years development of Florina. 

Wei-Yen Shao：Encounters and Win-win

Mr. Shao shared the stories between Florina and him and with these stories, he expressed  his 

impression to Florina and understanding of this original brand.He also stated the changing of design minds,

 with which he introduced the non-linear ear of design. 

Jon Chen：Florina 2.0 Launching 

Mr. Chen introduced the “1+N” updated idea during the conference. After a decade’s standing of cement tiles, 

Florina transforms into the 2.0 era.Mr. Chen also published the new positioning of Florina and put an end to the 

conference with the new advertising words” Stand Original, Born Extraordinary”

Florina 10 anniversary Dinner 

After the conference, the guests attended the 10^th Anniversary Dinner of Florina, which was combined with party and buffet. 

Open, relaxed, all the guests enjoyed the scene very much. 

When the party began, Mr. Chen thanked everybody for being on the scene with Chinese and English speech. 

He was also grateful to the supports of Florina all these years. 

The Beijing distributor Mr. Xiaohu Li was invited to share his excellent stories with Florina.

Eventually, the party began under the toast from the three founders Mr. Jon Chen,

Mrs. Amy Yang, Mr. Phillip Cui , and it rose to its peak by the performance of the foreign band and orchestra.