The releasing conference of the crossover tile by Florina and Viewgres was successfully held in Florina’s headquarter on the afternoon of October 12, 2018.

Founder of Zheng Fang Liang Xing, Mr. Xu Qingliang、CEO of Viewgres, Mr. Yao Wenjiang and General Manager of Florina, 

Mr. Chen Gaozhao were presented in the conference as the guest speakers, along with more than 40 industries and media 

witnessing the crossover product of Florina and Viewgres——Quarrazzo.

At the beginning of the conference, Mr. Xu Qingliang, the designer of Florina’s new headquarter, introduced the design concept of Florina’s headquarter in detail, 

which is based on "remoulding the freedom of concrete". It greatly jumped out of the industry space limitation, creating a new kind of space experience.

 The brand-new image of the headquarters is also about Florina’s monumental achievement of brand leaping.

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Later, General Manager of Florina, Mr. Chen Gaozhao briefly introduced the theme of the event, "Florina X," 

which represents the 10th anniversary of Florina、the upcoming Guangzhou Design week— X Galaxy Space and the protagonist of today's event.

"Crossover is to counter the winter of tile industry, taking the advantages of both sides and creating the best in production. Unlike the common crossover, 

it’s a revolutionary act with depth between Florina and Viewgres. From the R & D stage, cooperation begins by integrating the strengths of the two teams.

 Through mutual collisions and attempts, the products presented to consumers will inevitably be with more advantages and possibilities than the products developed 

by us alone. “said the General Manager of Florina, Mr.Chen Gaozhao at the conference.

Florina x Viewgres, based on creating a new situation in the tile industry, is in the hopes to add up the strong and powerful market 

attention and attraction,which can enrich the style and image of the brand and products and provide consumers with more incentives and choices.

There are two thickness version in Quarrazzo, which are respectively 1 cm and 2 cm. 

Florina’s 1cm product can be applied for walls of indoor and outdoor, 

while Viewgres’s 2 cm products can be used for outdoor gardens, roads and other fields due to 

its high density,bending resistance and other characteristics.

Mr. Chen Gaozhao invited the CEO of Viewgres, Mr. Yao Wenjiang to give a speech after he finished his. 

Mr. Yao expressed his positive attitude towards this crossover and explained in depth the meaning of this crossover on sourcing and production.

 He also vividly pointed out that crossover allows two companies to better allocate the resources between upstream and downstream. 

In the meantime, Mr. Yao introduced the application range and characteristics of 2cm products to the media. 

In the second half of the conference, a new micro-film “loyal to the original” was premiered by Florina. 

In 2018, Florina, who insisted on the original, puts forward a slogan, "Loyal to original·Born to be extraordinary" and apply it in the brand promotion. 

The micro-film was created by Florina and based on the stories of three originators of different ages and styles, recording the little bits of their originality.

At the end of the event, Florina invited the media to participate the banquet themed on "Beauty of Flower". 

In early autumn, it’s fantastic to meet friends with flowers. In the meantime, flower-themed banquet represents that 

Florina still maintains the original intentions, continuing to bring better products and experience to the tile industry.